The term cost per click or CPC is involved in paid advertising but it can give you some additional insight into whether a keyword is lucrative. In simple terms, it’s the amount an advertiser pays each time a Google user clicks on an ad. You can measure your domain authority, as well as your page authority.
These GEO and organic search trends aren’t about chasing rankings — they’re about becoming the source AIs trust and reference. Better start making friends with the machines (or at least with their algorithms). Modern search engines can better understand intent, predict needs, and deliver richer, faster, and more personalized experiences. Because they are powered by the latest AI supercomputers, which are also the engines behind all groundbreaking Large Language Models (LLMs), such as ChatGPT, DeepSeek, Gemini, and others. Reviews are a critical factor in terms of establishing customer trust and, by extension, local search authority and rankings.
Welcome to The New Google SEO Guide!
Nearly all modern website themes are responsive, but you should always test BHS Links your website by actually using it on a mobile device. This helps identify potential issues with text, buttons, and speed. Then, if you decide to specialize on a specific area within SEO, you can then go through all the resources listed within that area and related/connected topics. Instead of choosing one broad facet of SEO (e.g., keyword research or link building), she decided to specialize in the niche area of Google penalty recovery. As a result, there’s probably no SEO on the planet that knows more about this topic than Marie.
- There are mainly three types of SEO techniques used to achieve the best ranking in search engines.
- These on-page SEO techniques are easy to use so whenever you need to, just check out our beginner’s guide on-page SEO to get some tips and use our free AI writing tools to streamline the process.
- Review your competitors’ websites to see if they’ve established local partnerships, and then see if those partners have linked to or mentioned them on their sites.
- We use product data, first-hand experience, strategic methodologies and expert insights to inform all of our content to guide you in making the best decisions for your business journey.
- A meta description is the snippet of text below a title and link in search results.
Google Search Console
Links are how search engines discover new pages and judge their “authority.” It’s hard to rank for competitive terms without links. It most commonly involves link building, which is the process of getting other high-quality websites to link to your website. Search Engine Optimization (SEO) tools are designed to improve the ranking of your website in the search engine ranking pages (SERP).
Repurposing Written Content in Video Assets
To ensure a keyword is relevant to the page you’re creating, check the top-ranking results in Google. You can think up keywords on your own and look at Google’s search suggestions for inspiration. But it’s generally best to find keywords through keyword research tools.
